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Web & AI

2026

AsMade

Showing the AI-assisted process, not only the result

Case study by Ian Kirs · ARCHKIRS

  • Research Project
  • Web Development
AsMade homepage

About the project

AsMade is a research-stage web project about transparency in AI-assisted work. Its goal is to show not only the final output but the path behind it: which materials a person used, what actions they took, which decisions they made, and where AI became part of the process.

The central concept is the MADE Record, a concise structured account of Materials, Actions, Decisions, and Evolution. It is designed as a clear way to explain how work was made without trying to calculate an automatic “AI percentage.”

The current public site is a system of audience-specific landing pages that leads participants into a pilot flow. AsMade is not presented as an AI detector, legal certification, or proof of authorship.

Challenge

Explain a complex and sensitive topic - transparency in AI-assisted work - without making the project look like another AI detector, while keeping it understandable for students, creators, and reviewers.

Solution

Instead of one generic landing page, the site uses a small system of connected pages: general, student, artist, and reviewer. Each explains the same product through the needs of a specific audience while preserving the shared terms AsMade, MADE Record, and MADE. Pilot applications use one shared form with no file upload at the application stage.

What was implemented

  1. 01

    Four audience flows: general, student, artist, and reviewer, plus compatibility redirects for earlier route names.

  2. 02

    Consistent product naming: AsMade for the project, MADE Record for the result, and MADE for Materials, Actions, Decisions, Evolution.

  3. 03

    Audience-specific value propositions for students, creative practitioners, and reviewers without changing the core product idea.

  4. 04

    Shared Tally pilot flow: application first, then work with a real non-confidential project instead of collecting sensitive files on the first screen.

  5. 05

    Explicit claim boundaries: the site does not promise AI detection, legal certification, proof of authorship, or replacement of human judgment.

Students shows the context around one assignment: what the student did, where AI contributed, and which decisions remained human.
Creative Work shows creative direction, selection, editing, and other human decisions around AI-assisted material.
Reviewers starts with the work itself, then moves to human contribution, supporting material, and known limits.
MADE Records shows controlled demo records for creative work and a professional document.

Business value

  • A complex idea is explained through concrete user scenarios instead of one overloaded technical description.
  • One product architecture supports several audiences and makes it possible to test which framing works best for each.
  • Careful claims support trust: the product explains what it does and is equally clear about what it does not do.
  • The landing system already supports pilot recruitment and provides a foundation for developing the full MVP later.

Need a similar system?

If you need more than a website - a connected work tool, client portal, or automation for a specific process - tell me about the task. We can start with a focused part and expand the system gradually.